Dandruff is one of those issues that is unpleasant for the affected individual both aesthetically and socially. The process of skin flaking occurs naturally on the scalp, but if this process accelerates abnormally, the number of dead cells increases, leading to heightened flaking. The scalp is home to many microorganisms that are beneficial for the health and function of the skin. Under certain conditions, such as excessive dryness of the scalp and the growth of certain harmful fungi and bacteria, the rate of flaking increases. These factors lead to the formation of dry flakes, commonly referred to as dry dandruff. The anti-dandruff shampoo by Serita cleanses the scalp of dry flakes and scales, thanks to its probiotic-rich formulation, and revitalizes hair follicles.


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